"Why does no-one care about my business like I do?!".
The very first thing to acknowledge, is that that statement is 100% correct! And the sooner you recognise that, the easier it is to realign and understand what you can expect from other people.
Put it this way, there will be many many businesses that you admire, and are a trusty supporter and follower of yourself... but you don't care about that business as much as your own, right? It wasn't founded on your blood, sweat, tears, ideas and hard earned cash?!
BUT, your business WAS, and THAT is why you, and only you (unless you have an equally invested business partner) will care about your business and it's success as much as you do..
Secondly, that's ok!
That's a completely normal scenario, and although you might find it frustrating that your team don't get on-board and go to the levels that you would, or that your friends and family cometimes seem fatigued rather than invigorated by your business talk, the change that needs to happen, is a change in your expectations, not theres.
So, that's the hard hitting bit, but 'what the hell am I supposed to do with that statement' I hear you say.
Well, let's look at a different way of looking at it...
The shift needs to come in the question "How can I help this person care and believe in my business as much as they personally can?"
Remember only YOU are in your own head (if your like me, you're probably thinking THANK GOD!), so all of your thoughts, ideas, and approaches are still just YOU, and your mission is to find a way of translating that to people to help them understand and get on-board so that they are clear on the direction, the why and their part in it.
When your business is just YOU, you do not have to do these things, but if you want to grow, and bring people in, you need to be prepared to change your approach to get the best results and understanding from others. As always, it all links back to behaviour...